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Expo West punctuated hot trends and opportunities for supplement innovators

Beyond the gummy craze, innovations in capsules, liquids, chewables and more target those looking for convenient, effective and low-sugar supplements.

We sampled a mouthful of gummies at Natural Products Expo West to see which ones tasted best. Which were delightful — and which had us concerned about our dental work!

The twin aspects of healthy aging are the extension of health span and life span. Here we will focus on the latter—not about getting off the couch more easily with no joint pain—adding life to your years—but actually adding more years to your life. A number of scientific targets are being investigated to this end—extending or maintaining telomere length, improving cellular health, the mitochondrial theory of aging, inflammaging, epigenetics and nutrigenomics. We will talk with pioneers of the pursuit, and will dig into leading natural bioactives like resveratrol, alpha keto-glutarate, ...

From sales trends to new ingredient indications and supply chain concerns, Natural Products Insider has highlighted some stories from the past year that we will be reporting on further in 2024.