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What Brand Voice Is, and How to Create One [+ Examples] At this point, I can recognize the short, humorous, memorable ad copy as a Herb ad without even needing to see the brand name.  And, after years of seeing those ads, I feel like I know the Herb brand, and can describe it like an old friend: He's funny, likes a good pun, and doesn't take himself too seriously. Now that's the power of brand voice: the power to make your brand come to life. Consumers prefer brands with strong, unique personalities. In Sprout Social's 2020 Index, for instance, 40% of consumers listed memorable content as a...