Contrast Messaging News Today : Breaking News, Live Updates & Top Stories | Vimarsana

we will get there at the end of the show. all right, a lot to get to this hour but we look ahead to tonight, president biden will deliver the state of the union address in less than nine hours from now. and he certainly will have a lot of explaining to do to the nation. first, there is the growing controversy over the chinese spy balloon that flew over the country for more than a week. before he took action. the record-breaking biden search at the southern border and the scandal surrounding his son hunter. i don't think he will mention that. plus, his address tonight seen as a kickof...

foreign partners. >> i'll be looking to have you back for a much longer conversation, my friend. that will do it for me, we will be back next saturday and sunday 1:00 eastern. the weekend is next. >> welcome to primetime weekend. let's get right to the week's top stories. >> he said something to the effect of, i don't want people to know we lost mark, this is embarrassing, we need to figure it out. i don't want people to know that we lost. >> trump knew all along, right, that he lost even though he has raged for four years that the 2020 presidential election was somehow stolen from...

That is -- i won't say the what i want to say. >> kayleigh: i know what you're thinking. >> ainsley: that is not true. technology, there technology is advanced. whatever they were recording in the balloon, they have the ability to send that back to their country, especially if they will invade us in 2025. the one with tiktok, you don't think there is a signal in the sky? why wouldn't it be in the speech? that speech was written in the last ten days. and so was the china spy craft. >> kayleigh: emily, we expect a 2024 pitch. it will be subtle with a speech and used in some ways as a campaign sp...

From media a gop add firm that produced 10's of thousands of radio responses over the last 18 years negative ads are known as contrast messaging and considered vital and honorable when rooted in the truth. >> all of the information shows it is frankly some of the most honest information voters in the electorate get during the campaign. both sides only ran positive campaigns about themselves i don't think we have learned the whole truth about the character and lack there of or the voting record and the truth behind things. a leading democratic consultant agreed negative advertising is essenti...

If you can't back something up, whether you put a viation on screen or not, it has to be built on truth. >> whether it's the personal story or what people call contrast messaging. you take to tas it can opponent's record. that is subjected to criticism. the reality is that survey research and focus groups and all that information shows that it's, it is frankly some of the most honest information voters get in a campaign. >> do you feel people harbor misconceptions about political consultants and political ad makers? >> close in a lot of uncertainty. but so advertising in general. the idea of m...