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The government has accused Google of illegally using partnerships with handset makers, computer manufacturers and browser developers to stifle competitors in online search.
Google's defense in an antitrust trial against the Justice Department revolves around the idea that switching search engines is as simple as putting a box of cereal back on a store shelf. However, testing this theory reveals that changing search engines is not as easy as Google claims. The process involves multiple steps and can be confusing, leading most people to stick with Google as their default search engine. The trial raises questions about how and why we use Google search and highlights the power of default options in influencing consumer behavior.
Imagine if every time you went to the supermarket, your shopping cart came loaded with the same box of cereal.
Google says a change takes just a few steps, but a panel of designers found otherwise. The issue is at the heart of a federal antitrust trial.
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