3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
Source: searchengineland.com
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A CMO Playbook for Economic Uncertainty
When the economy pushes, here’s how to push back.
Source: adweek.com
YouTube introduces shoppable CTV ads that open URLs on second screen
YouTube is shifting its focus from computer and mobile screens to the TV screen as it capitalizes on a boost in audiences choosing to watch videos from the comfort of their sofa.
Source: thedrum.com