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coast of myrtle beach, south carolina, collecting the wreckage of the downed balloon. republicans are condemning president biden for failing to take action on the balloon sooner. let's get the latest on the balloon and today's recovery efforts, zachary cohen is here. zachary, what more are we learning about this balloon and, i guess, at some point, they need to pull it up out of the ocean and start examining it. >> i think at this early stage, u.s. officials are not buying the chinese government's explanation that it was a civilian aircraft. they have strongly indicated, defense offi...

Halo effect. >> coolness factor. >> and third, it shows in the clips of different points of her career, it makes a point of public service over a long period of time. those three things make it most effective for her. >> and the campaign has done a very good job -- i would disagree. i would say the most effective ad cycle was the daughter's ad. what i was going to say, that ad really targeted women. a lot of the shots were of women and her with women and they've done a very good job of targeting that part of the vote that hillary clinton really has maintained. >> and she's targeting women and ...

Hampshire. so that -- >> you know, this is the hip list. she has president obama at the university of michigan which has a crappy football team. but -- i'm a ohio state fan. >> the majority of college students, my niece said, are voting absentee. people are just assuming, like north carolina, that within the triangle that those students are voting north carolina. a lot of them are absentee ballots that will not be counted until the very end if there's a need for them to be involved. >> hillary clinton had to with millennials overcome two problems. one is the heartburn from the sanders race. we...

Let's not write off white millennials too quickly. >> the cultural cool factor, if you want to call it that. i want to give you a picture of who was rooting for who at the last two conventions, republican and democratic? in terms of the culture war dem have eva longoria. democrats have george clooney. republicans, clint eastwood who did talk to a chair. a great actor, though. republicans had scarlett johansson. there is this coolness factor of the republican party doesn't exactly help them win more millennials, right? >> not at all. fundamentally when you bring it down to its essence it is abo...

People are stopping using facebook as much as they used to and they're just using this. because you can also get your posts and your feeds on it. this is really something by mark zuckerberg to burst into the next generation of facebook. sglnd a what about that? he was interviewed on the "today" show and he was asked the question about the coolness factor. let's take a look. >> we pay attention to every m demographic in every country. >> he pays attention to the demographic of every country? he could have said, yes, we're all for young kids and we really are trying to reach out to them. but if ...