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Creative 14 Add to collection Charming spot from FINCH director Wade Shotter and Colenso BBDO celebrates what we're all searching for Trade Me has launched a new brand campaign via Clemenger Group this week, doubling down on the myriad of reasons why Kiwis trust Trade Me to get them through all of life’s moments.  The charming suite of new ads for the iconic Kiwi brand are now running across TV, social, and OOH. Directed by Wade Shotter of FINCH, who recently returned home from the UK, the films show people from all over the country turning to a place they trust to create the life they wa...

May 10 2021, 9:54 am | BY Ricki Green | 10 Comments The MADC, Australia’s oldest creative communications club, has been reinvigorated once more, with the announcement of new co-presidents Matt Lawson and Simon Thomas, a new MADC committee, and upcoming events organised to begin from mid-May.   Says co-president Matt Lawson, chief creative officer of Deloitte Digital: “The incredibly talented, and impossibly nice bunch of people that have agreed to join the MADC committee really is testament to the wonderful club that was rebuilt by outgoing president, Adrian Bosich, and the previo...

May 6 2021, 4:52 pm | BY Ricki Green | 24 Comments Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.   Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New...

Tourism NZ launches new Aus-targeted campaign May 7, 2021 11:01 Tourism New Zealand has launched a new travel campaign, aimed at getting Australians back across the ditch, created in partnership with Special Group. The campaign, titled ‘Stop Dreaming about New Zealand, and Go!’ features an Australian’s surreal dream about visiting a range of New Zealand’s best sites and well-known activities. The campaign was released just as New Zealand COVID-19 response minister Chris Hipkins announced his intention to pause the travel bubble between New South Wales and New Zealand yesterday (6 May...

Creative 11 Add to collection Campaign created in partnership with Special Group aims to encourage Australians to seize the opportunity to travel to New Zealand post-lockdown Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand. Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is c...