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'Ladbroke It' campaign launches via Thinkerbell featuring Mark Wahlberg as 'Mike Iceberg' - Vimarsana News

'Ladbroke It' campaign launches via Thinkerbell featuring Mark Wahlberg as 'Mike Iceberg'

March 1 2021, 10:02 am | BY Lynchy | 71 Comments Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch   The new national campaign is aimed at making horse racing even more exciting, and sees Wahlberg star as ‘Mike Iceberg’, Ladbrokes new (CEO) Chief Entertainment Officer. Iceberg has coined the term ‘Ladbroke It’, which is all about turning up the dial on excitement and entertainment. The ‘Ladbroke It’ campaign will run nationally in Australi...

Mark Wahlberg fronts Ladbrokes campaign as chief entertainment officer Mike Iceberg - Vimarsana News

Mark Wahlberg fronts Ladbrokes campaign as chief entertainment officer Mike Iceberg

Mark Wahlberg fronts Ladbrokes campaign as chief entertainment officer Mike Iceberg March 1, 2021 10:25 Hollywood actor Mark Wahlberg has taken the lead in Ladbroke’s latest brand campaign, starring as the betting brands’ new chief entertainment officer, Mike Iceberg. The campaign, from Thinkerbell, sees Iceberg inject some excitement into the Ladbrokes office, coining the brand’s new tagline ‘Ladbroke It’. “Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM…...

ASB helps Kiwi kids get one step ahead with its 90s throwback via WiTH Collective at dentsu - Vimarsana News

ASB helps Kiwi kids get one step ahead with its 90s throwback via WiTH Collective at dentsu

January 19 2021, 12:45 pm | BY Ricki Green | 3 Comments Hot off its summer tiki tour, ASB has launched its new campaign via WiTH Collective, showcasing all the different ways they’ve been helping Kiwi kids get cash clever. From penny bank accounts, to school banking, Kashin money boxes, GetWise financial education in schools, right through to innovative products like Clever Kash (a digital money box), ASB has been helping the next generation of kids develop the right savings habits for over 100 years.   The new campaign sees us travel back to the summer of 1994 where the only social...

Director Jared Knecht joins FINCH for representation in Australia and New Zealand - Vimarsana News

Director Jared Knecht joins FINCH for representation in Australia and New Zealand

Director Jared Knecht has joined FINCH for representation in Australia and New Zealand.   Knecht’s unique sense of storytelling has created singular work for clients like Toyota, Skoda, Burger King, Adidas, Lincoln Motors, Google, and Rimowa, receiving critical acclaim from AICP, One Show, and YDA. His film “Violence” for Unicef was recently nominated for Best Direction at Ciclope. The haunting piece depicts the brutal effects of violence on children by finding the light between the shadows. Jared uses discordant sound and images to capture alienation and dissociation from a child’s ...