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A yearlong celebration of the 100th anniversary of the Cornell Peter and Stephanie Nolan School of Hotel Administration kicked off at the 97th annual Hotel Ezra Cornell, the school’s signature student-run conference and hospitality event, which was held April 21-24.
With the pandemic hindering in-person convening over the last several years, the Cornell Peter and Stephanie Nolan School of Hotel Administration is excited to be re-opening its doors to hospitality executives from around the globe for its annual Professional Development Program (PDP) this summer in Ithaca, New York.
Many consumers—especially those in the business sector—took significantly fewer trips during the pandemic. Traditional loyalty programs are built with these business travelers in mind, and consumer adoption of these programs often produces significant insights into brand affinity and brand loyalty. However, the current drops in business travel and the rise in leisure travel are making it difficult for brands to assess consumer sentiment.
The student-created signature drinks for Hotel Ezra Cornell 97 to celebrate the Nolan School of Hotel Administration’s centennial, feature the humble pineapple, long a hospitality symbol.
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