Artificial intelligence fuels a new era of product placement
Product placement, one of the oldest tricks in advertisers’ toolbox, is getting an artificial-intelligence makeover.
Source: denverpost.com
Cory Treffiletti News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Efficiency Of AI Will Be Inevitable For Media Buying
Efficiency Of AI Will Be Inevitable For Media Buying - 04/05/2023
Source: mediapost.com
Cory Treffiletti - The Media Online
Cory Treffiletti is SVP at fintech leader, FIS. He has been a thought leader, executive and business driver in the digital media landscape since 1994. In addition to authoring a weekly column on digital media, advertising and marketing since 2000 for MediaPost's Online Spin, Treffiletti has been a successful executive, media expert and/or founding team member for a number of companies and published a book, Internet Ad Pioneers, in 2012
Source: themediaonline.co.za
Business cards, dinosaurs, and LinkedIn
LinkedIn has transformed for me into an educational environment, shifting away from having been a B2B marketing and announcement environment.
Source: themediaonline.co.za
Apple's 'Auction' ad drops the mic on third-party data
Apple does these amazing ads from time to time. There's '1984', 'Think Different' and now 'Data Auction'. It's a reminder that ads can be cultural cornerstones from time to time and change the way people behave.
Source: themediaonline.co.za