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Partners offer $55K gift card program to help minority-owned businesses - Grand Rapids Business Journal

Partners offer $55K gift card program to help minority-owned businesses
Courtesy Transformando West Michigan
Consumers Energy is partnering with the Michigan Municipal League Foundation on a gift card program that will let customers double their spending at 40 minority-owned businesses in the Grand Rapids area.
Consumers said this week it made a $55,000 contribution to the Michigan Municipal League Foundation that will let the West Michigan Hispanic Chamber of Commerce and Grand Rapids Area Black Businesses provide $25 Mastercard gift cards to 40 of their member businesses.
Under the program, which kicked off Friday, patrons who spend a minimum of $25 at a participating location will receive a $25 Mastercard gift card that can be applied to their purchase or spent at any of the participating businesses. Each business will receive an equal number of gift cards for distribution, but supplies are limited and are expected to sell out quickly. ....

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Transformando spring cohort shares lessons - Grand Rapids Business Journal

Grand Rapids Business Journal
Restaurant and small business owners lean on Hispanic chamber program for guidance, growth and expansion.
Courtesy Transformando West Michigan
After taking a break during the craziness that was 2020, Transformando West Michigan returned this year with a new round of classes for its participants.
The business training program founded and led by the West Michigan Hispanic Chamber of Commerce and underwritten this time around by Bank of America and Huntington Bank will graduate its spring 2021 cohort which began meeting virtually on Feb. 1 on April 26.
The Hispanic chamber’s Ana Jose, program manager, and Yesenia Bernal, business consultant, recently spoke to the Business Journal about this year’s iteration of the program, along with four of the 18 Latinx business participants: Paola Mendivil, co-owner of El Granjero Mexican Grill in Grand Rapids; Gricelda Mata, owner of Lindo Mexico Restaurant in Wyoming; Ismael Abreu, owner ....

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