Ecuadorian sustainable snacking brand gets another cash injection
Ecuadorian sustainable snacking brand gets another cash injection UK investment firm S-Ventures has acquired a majority share of plantain snacks producer We Love Purely to propel further growth into the mainstream snacking sector. Birmingham-based Purely is a healthier living snacking brand, championing a premier plantain range with rich Ecuadorian heritage across a number of channels in the UK and internationally. The range – which the brand claims contains 30% less fat than typical potato crisps – has recently made significant in-roads into numerous prestigio...