Walmart launches exclusive crafting brand with Todd Oldham
Dive Brief: Walmart is tapping another celebrity to elevate its offerings. The retailer last week launched an exclusive crafting brand, dubbed Smarts & Crafts, with American designer, decorator and author Todd Oldham. The brand features a collection of arts and crafts supplies, children's bedding and interior decorations for kids ages 3 to 14, according to an announcement emailed to Retail Dive. Smarts & Crafts' products are designed to be gender-neutral and inspire open-ended play, videos on Walmart's website explained. The products' packaging is also eco-friendly. Dive Insight: Walmart'...
Source: retaildive.com