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When real estate broker Terrence Murphy was an athlete in high school and college and it came time for him to decide which coach to work with, one main question was: Who stayed in touch the most?
“That was a basic principle that I took from recruiting being an athlete to being in business and being a Realtor,” Murphy, broker and founder of TM5 Properties in Texas, told attendees at Inman’s Connect Now conference on Thursday.
“The statistic is 87 percent of Realtors don’t stay in touch with their clients after the transaction.”
Murphy, who played in the National Football League with the Green Bay Packers but became a broker after retiring with a neck injury, spoke in a session called “Engaging with Old Leads to Create New Business: An Inman Workshop.” ....

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