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Detailed text transcripts for TV channel - MSNBC - 20111210:10:56:00

Have these skills but you have to pay for them. no, it doesn t work like that. you have to invest in them. it makes them loyal to you and stay with you longer. you have to spend money to make money. i would also say for perspective employees, don t come to a job expecting to be trained. if you are brought in as the bookkeeper, you need to know quick books. you need the basics of the job you are hired for. be careful who you hire unless you love them and are willing to invest in the training. you don t want to go there. i have issues with that. all right. thank you so much for all of this advice. very much appreciated. if any of you have a question for our experts go to our website. the address is openforum.co openforum.com/yourbusiness. hit the ask the show link to submit a question for the panel. again, openf openforum.com/yourbusiness or e-mail your questions and ....

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Detailed text transcripts for TV channel - MSNBC - 20111204:12:42:00

Number five, talk to your shipping service provider. work with the small business specialist to match carrier s fees and services with your business s needs. four, establish transportation cost policies. let customers know when they will pay for shipping and when your business will. for example, you may offer ground shipping for free, but charge more for expedited service. three, use a postage meter. this can eliminate the need to guess the weight of your package and buy additional postage just to be safe. two, know when to consolidate. consider working with a freight consolidation service, instead of a standard shipping service, with shipments weighing more than 150 pounds. and number one, track carrier performance. poll your customers who are receiving your shipments about their experience. that way, you ll know what s working and what needs to be changed. getting your demographic interested in your brand is key to any business, and, according to our guests, creating a brand ....

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Detailed text transcripts for TV channel - MSNBC - 20111204:12:55:00

You, and i will give a list of names that i have given your name to, i want a piece of action so you have both parties accountable. sounds like he is an unpaid sales force for people that sale the actual outdoor advertising or whatever it is. he needs to go and see if he can get a piece of the action, he has a glorified hobby, actually. let s move on to the last one. this is a question from kyle. if a job requires training from a group outside of the company does the employer have to pay for it? absolutely. what is he thinking? i want you to work for me and have these skills but you have to go and pay for it. no, it doesn t work like that. if you want people to have specific skills, invest in them. ....

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Detailed text transcripts for TV channel - MSNBC - 20111210:10:43:00

Getting your demographic interested in your brand is key to any business, and, according to our guests, creating a brand strategy doesn t have to be a difficult task. she has some simple exercises you can do when you re both cash strapped and time strapped, but want to build buzz, attract fans and grow your business. maria ross is the founder of red slice, a consultancy that offers brand and messaging strategies and author of the book branding basics for small business: how to create an irresistible brand on any budget. great to see you, maria. thanks for having me, j.j. i want to just dive right into the exercises that you have. the first thing you say is create a character profile. write a character profile. do you mean of your customers? yeah, absolutely. a lot of small business owners tend to think that everyone is their market. and that s simply just not the case. for example, we all buy shirts, but we buy them from different places. so, i recommend that small business own ....

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