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ONE TOWN, ONE PRODUCT. A small business entrepreneur consults with a Department of Trade and Industry staff in Bayawan City, Negros Oriental on Monday (March 21, 2022) regarding her product for the One Town, One Product program. The DTI-Negros Oriental will be visiting areas to meet with MSMEs to help them with their potential OTOP businesses. (Photo courtesy of DTI-Negros Oriental) DUMAGUETE CITY - The Department of Trade and Industry (DTI) in Negros Oriental is now bringing its services to clients, specifically the micro, small and medium enterprises (MSMEs), to assist in determining whether...

Working relations with people over social media. maria ross advises entrepreneurs on brand strategy, messaging and positioning. she's author of "branding basics for small business, how to create an irresistible brand on any budget." good to see you, maria. >> thanks for having me. >> let's talk about the idea of this first. i go to linkedin all the time when i'm trying to meet people. you know, see who we know in common. does it happen very often in your experience that somebody meets someone over social media, creates a relationship with them and then something goes awry? >> yes, i've actuall...

Getting your demographic interested in your brand is key to any business, and, according to our guests, creating a brand strategy doesn't have to be a difficult task. she has some simple exercises you can do when you're both cash strapped and time strapped, but want to build buzz, attract fans and grow your business. maria ross is the founder of red slice, a consultancy that offers brand and messaging strategies and author of the book "branding basics for small business: how to create an irresistible brand on any budget." great to see you, maria. >> thanks for having me, j.j. >> i want to just...

Strategy doesn't have to be a difficult task. 33 she has some simple exercises you can do when you're both cash strapped and time strapped, but want to build buzz, attract fans and grow your business. maria is ross it the founder of red slice, a consultancy that offers brand and messaging strategies and author of the book "branding basics for small business: how to create an irresistible brand on any budget." great to see you, maria. >> thanks for having me, j.j. >> i want to just dive right into the exercises that you have. the first thing you say is create a character profile. write a charac...