Detailed text transcripts for TV channel - MSNBC - 20111204:12:43:00
Strategy doesn't have to be a difficult task. 33 she has some simple exercises you can do when you're both cash strapped and time strapped, but want to build buzz, attract fans and grow your business. maria is ross it the founder of red slice, a consultancy that offers brand and messaging strategies and author of the book "branding basics for small business: how to create an irresistible brand on any budget." great to see you, maria. >> thanks for having me, j.j. >> i want to just dive right into the exercises that you have. the first thing you say is create a character profile. write a charac...