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TikTok has restricted one tool researchers use to analyze popular videos. The move follows a barrage of criticism directed at the social media platform about content related to the Israel-Hamas war. TikTok’s Creative Center — which is available for anyone to use but is geared towards helping brands and advertisers see what’s trending on the app — no longer allows users to search for specific hashtags, including innocuous ones.

TikTok has restricted one tool researchers use to analyze popular videos. The move follows a barrage of criticism directed at the social media platform about content related to the Israel-Hamas war. TikTok’s Creative Center — which is available for anyone to use but is geared towards helping brands and advertisers see what’s trending on the app — no longer allows users to search for specific hashtags, including innocuous ones.

TikTok recently pulled a tool that allowed researchers and others to study the popularity of hashtags on its app.

The Creative Center tool served as a distinctive resource for monitoring the frequency of specific hashtags on TikTok, accessible to advertisers and researchers.

It's more than likely that the move is to further prevent any more criticism towards the controversial app.