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President Marcos’ creative communications adviser justified yesterday the advertisement on London buses that featured the Filipina-British nurse who administered the first COVID-19 vaccine, saying it aims to uplift the spirit of overseas Filipinos and to highlight their compassion and competence.
While Frasco did not distance the DOT from the slogan and threw her support behind the idea, she also said that the department “will enhance the existing slogan in consultation with our stakeholders.”
The new country brand under the Marcos administration, “We Give the World Our Best – The Philippines” is not for tourism purposes but meant to uplift the overseas Filipinos’ spirit.
Presidential Adviser on Creative Communications Secretary Paul Soriano says that more 'We give our world the best' ads like the one spotted on a London bus are being planned for the US and Middle East
Office of the Presidential Adviser on Creative Communications (OPACC) Secretary Paul Soriano clarified that the campaign slogan on a London bus featuring a Filipina-British nurse was not solely about tourism but was to show Filipino compassion and competence.