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BUD earnings call for the period ending December 31, 2021.

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established a reputation for producing b

Marketing is a powerful tool a company wields. Yet, many large enterprises have failed to invest in this crucial department.

5 minutes with... 19 Add to collection 215 McCann’s chief creative officer speaks to Addison Capper about launching the latest Xbox, delving into lucid dreams with Taika Waititi, and not knowing the difference between a copywriter and an art director when asked at his first internship Scott Duchon began his career at Crispin & Porter in Miami, with Alex Bogusky giving him the job in his first ever week as creative director. Eventually, in 1998, he made his way out west to San Francisco and hasn't looked back since. After a stint at TBWA\Chiat\Day San Francisco he joined McCann San Francis...

Xbox 'Survival billboard': won numerous Cannes Lions for Microsoft The organisers of the Cannes Lions International Creativy has named Microsoft its Creative Marketer of the Year.   The award is given annually to “an advertiser that has amassed a body of creative and Lion-winning work over a sustained period of time and has established a reputation for producing brave creative and innovative marketing solutions”, according to the organisation.   Microsoft has won a number of Cannes Lions over the years. In 2019, it scooped 11, with McCann New York’s “Changing the game” for Xb...