From Lowe's to Kroger, why traditional retailers are making media a must-buy for marketers
Taking a page from Amazon’s and Walmart’s playbook, a growing number of retailers are opening up their own media businesses, eager to get a share of marketers’ shifting dollars. They’re also searching for new ways to diversify revenue streams as e-commerce swallows up more market share. Here’s what you need to know about this growing trend.
Source: thedrum.com