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Despite claims that the fashion industry is embracing curvier bodies, the data suggests it could be guilty of what one expert calls "fat-washing"."It's 'fat-washing'," he told AFP, comparing it to criticisms of cynical "green-washing" by which the industry is accused of making empty climate pledges.
Felicity Hayward will not miss a single show at London Fashion Week, which starts on Friday, watching each model and counting the number of plus-size women on the catwalks.Instead she follows hundreds of fashion shows in New York, Milan and Paris on the internet, counting the number of curvy models.