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Top News In Customer Data Platform Today - Breaking & Trending Today

Case Study | Merkle Singapore: Delivering Unified Customer Experiences with Data at Income

Published: May 15, 2023

Income Insurance Limited (Income), established in 1970, currently serves 1.7 million people in Singapore. Before COVID-19, insurance was an industry where offline sales channels were the business’ primary revenue drivers. Data sources predominantly came from agents, representatives and financial advisors, who played a significant role in building customer relationships on behalf of Income.

Source: dentsu.com

Global Apparel Brand Scotch & Soda Taps Nogin to Drive D2C

Published: May 15, 2023

Scotch & Soda to Leverage Nogin’s Enterprise-Class Technology and Apparel Expertise to Supercharge Its Ecommerce Strategy...

Source: globenewswire.com

The Drum | Data Not Included: 4 Ways To Use First-party Data To Get The Most Out Of Your CDP

Published: May 10, 2023

Customer data platforms are not a silver bullet, says Peter Rogers of agency Merkle. For The Drum’s data deep dive, The New Data & Privacy Playbook, he argues that they only work well if your first-party data is in order too.

Source: thedrum.com