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How Centralized Data Powers Sonesta's Award-Winning Loyalty Program - Vimarsana News

How Centralized Data Powers Sonesta's Award-Winning Loyalty Program

Boston-based Sonesta International Hotels was founded nearly 100 years ago, but it was just over the past few years that Sonesta kickstarted its growth trajectory to becoming a global hotel powerhouse. Even before the acquisition of Red Lion Hotels in 2021, which added more than 1,000 franchised and managed properties and pushed Sonesta over the 1,200 properties mark, Sonesta had standout hotels in Los Angeles, Chicago and New Orleans, and in countries like Peru, Chile, Colombia and Egypt.

ActionIQ Announces CX.AI, the First Solution to Integrate GenAI Data and GenAI Content To Enable True 1:1 Personalized Customer Experiences - Vimarsana News

ActionIQ Announces CX.AI, the First Solution to Integrate GenAI Data and GenAI Content To Enable True 1:1 Personalized Customer Experiences

/PRNewswire/ -- ActionIQ, the leading Enterprise Customer Data Platform, announced today the launch of CX.AI, a suite of AI-enabled solutions purpose-built for...

The blueprint for a top-tier hotel reservation team - Vimarsana News

The blueprint for a top-tier hotel reservation team

While the spotlight often shines on the front-facing aspects of hospitality, there’s an unsung hero that can play a pivotal role in your hotel’s success: the hotel reservation team. An effective hotel reservation team is a nexus, bringing together all of the intricate details necessary for a flawless guest experience.

Healthcare Customer Data Platform Market Set to Expand - Vimarsana News

Healthcare Customer Data Platform Market Set to Expand

Dublin, Jan. 24, 2024 (GLOBE NEWSWIRE) -- The

Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels - Vimarsana News

Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. And what if you had high-level segmentation at your fingertips, allowing you to develop more targeted marketing campaigns that increase loyalty by making every guest feel like a VIP?