Customer Hierarchy News Today : Breaking News, Live Updates & Top Stories | Vimarsana

According to a study by Vanderbilt University professors Anthony J. Zahorik and Roland T. Rust, up to 40% of satisfied customers don’t come back.

Last week, I introduced you to The Customer Hierarchy of Needs based on Maslow’s Hierarchy of Needs. This week, we focus on our employees. Before you can have a strong customer experience, you must have a good employee experience. So, here are the five levels of the pyramid that make up The Employee Hierarchy of Needs.

Recently, I wrote two articles for my weekly Forbes column that paid homage to Abraham Maslow, the American psychologist who created what is referred to as Maslow’s Hierarchy of Needs. The articles were so well received that I wanted to share shorter versions here with our Shepard Letter subscribers.

What’s happening inside the organization with employees is going to be felt on the outside by customers. And keeping employees is crucial to the success of a business.