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Let's start with the way you track things. you cannot fix what you don't track. >> we don't live by revenue alone. revenue is a result of two things. how many people walk through the door, call, click through and how much they spend. >> yep. >> and how often they come back. it is new customer programs, frequency programs and spend programs. if i have less people that spend more, i can make more money. if i have less transactions, that's one problem. if i have many transactions with low sales, that's another problem, j.j. you go at them very differently. >> when you are taking your numbers, com...

Base. that isn't growth. >> they increased their revenue? >> how many times can they increase the company by raising prices. you are going to hit a barrier, a wall that you can't cross. if we want to grow business, that's growing transactions, not just sales per frantransaction let's talk about growing those transactions, getting more people through the door, which is about marketing. >> we have to get them through the first time. new customer programs are isolated. any should have their own budgets, their own focus. they are external by nature. they can be viral, online, seo based. they could...

Glad to talk to you. let's start with the way you craft things, you cannot fix what you don't track. >> we don't live by revenue alone. revenue is a result of how many people walk through the door, call, click through, how much they spend and how often they come back. so it is new customer programs, frequency programs and spend programs. so if i have less people that spend more, i can make more money. but if i have less transactions, that's one problem. if i have many transactions with low sales, that's another problem, j.j., you go after them differently. >> when you're taking numbers, coming...

They lost 4% of customer base, that isn't growth. >> but increased revenue. >> yes, but how many times can they increase the company by raising prices. you're going to hit a barrier, a wall you can't cross. if we want to grow a business, that's growing transactions, not just sales per transaction. >> got it. then talk about growing those transactions, getting more people through the door which is about marketing. >> yes, it is. you have to get them through the first time. new customer programs are isolated. they should have their own budget and focus, they're external by nature. they could be ...

Video content on there. video content is very hard to share and get distribution for, much more than print articles. it does not have the same brand play and everyone is trying to make the tv analogy that facebook is essentially now a network and if you are producing modern family you will not go to their producers but you will go to abc. that holds for video and i don't think it does for print. >> if you are hanging out with friends on facebook, i find it troubling and i understand the temptation but it gives zuckerberg all the power in the future and it could erode the traffic for the other ...