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[Letter from Los Angeles] The Anxiety of Influencers, By Barrett Swanson
hide n seek “It’s like waking up every day and coming up with a school project,” Brandon continues. “Like you’re trying to impress your teachers. You’re trying to impress everyone who watches the video, and you want everyone to like it. You don’t want to post anything that doesn’t represent you, and if society’s standard is us—as being the Chosen Ones, as being good-looking kids or whatever, as being the new entertainment—then there’s standards to it. Everything you post has to be likable.” There’s no clearer evidence for this than TikTok’s Creator Marketplace, w...
Source: harpers.org