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We ask brand, creative and media agency leaders to share their views on this year's Christmas campaigns and how impacted they are creatively by Covid-19

Little Black Book, M&C Saatchi spot showcases care for the community as customers prepare for Christmas

July 23 2021, 9:58 am | BY Ricki Green | 18 Comments Woolworths is reaffirming its commitment to being the Fresh Food People with a reimagined ethos and campaign launching from today via M&C Saatchi Sydney.   Today’s Fresh Food People puts customers’ current and future priorities at the forefront and supports Woolworths’ ambition to be the country’s most loved and trusted brand. Today’s Fresh Food People continues to celebrate locally grown fresh food, but also puts Woolworths’ diverse team across Supermarkets, Metro stores, online and the Woolworths Food Company at its he...

Woolworths goes green in latest campaign via M&C Saatchi for Olympics July 23, 2021 9:47 The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths. The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team. The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to. ADVERTISEMENT Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly ove...