The True Face of the North Face
The True Face of the North Face On 3/16/21 at 6:03 PM EDT It started with a nice gesture. Adam Anderson, the CEO of Innovex Downhole Solutions, wanted to buy his employees a Christmas gift. So he ordered 400 North Face jackets and asked that their corporate logo be included. Then came the bad news. The North Face company would sell Innovex the jackets but wouldn't include the energy company's logo. The reason? Innovex was an oil and gas company, and it would be a bad thing for North Face's public image to associate itself with the industry. Not happy with that answer, Anderson struck back wit...