WJZ Eyewitness News At 4 November 29, 2010
people are getting more optimistic and in context was a more difficult time, a lot of people had been feeling the recession. >> reporter: sales topped 9 billion since the start of the month that's a 13% increase from last year. >> shop something theater, that's what it is about, to get the audience coming back. >> reporter: some are using smart phones to compare deals. >> save as lot of money especially like a tv is one price here then i found out it is cheaper in a different place. >> reporter: stores are turning to twitter feeds to advertise their deals. >> people are in a position...