Design as a Strategic Asset in Branding
Lynda Decker on the intersection of design and behavioral psychology and how it reveals the potent influence of design on brand valuation.
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Lynda Decker on the intersection of design and behavioral psychology and how it reveals the potent influence of design on brand valuation.
The behavioral finance expert and author on the connection between financial well-being and life well-being, the role of social comparisons, and more.
Chances are you have heard of Daniel Kahneman, 2002 Nobel laureate for economics, through his books or the news about his recent demise. What can we learn from the ‘grandfather of behavioural economics?
Analyst reports indicate that Tesla's stock is overvalued by at least 35% relative to fundamental value. A behavioral analysis suggests the number is closer to 75%.
The long-term goals could be to buy a house, children’s education, or save for retirement. These goals are non-negotiable. Do not compromise on these goals regardless of the temptation to spend or invest for a short-term goal.