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Daniel Kahneman changed the lives of many - Vimarsana News

Daniel Kahneman changed the lives of many

His trove of ideas inspired a career switch aimed at solving real-world problems of behaviour.

Steven Merrell, Financial Planning: Nudging toward success - Vimarsana News

Steven Merrell, Financial Planning: Nudging toward success

In last week’s column, I discussed insights from Daniel Kahneman’s "Thinking, Fast and Slow." Kahneman, the 2002 Nobel Prize laureate in economics, passed away last week, the day after I submitted my column for publication. His contribution to economics was remarkable, considering he never took an economics course. Instead, as a research psychologist, his fresh thinking about economic decision-making helped reconnect economic theory to the human condition. 

Daniel Kahneman: The Unlikely Economist - Vimarsana News

Daniel Kahneman: The Unlikely Economist

How an outsider won a Nobel Prize.

Daniel Kahneman's work showed we all are born with cognitive quirks that make us inherently flawed - Vimarsana News

Daniel Kahneman's work showed we all are born with cognitive quirks that make us inherently flawed

His research revealed our tendency to think that other people have biases but not us. It demonstrated that we are typically overconfident in our opinions, and that we exaggerate how knowable the world is

Messy Middle: Using Human Biases To Optimize For User Satisfaction - Vimarsana News

Messy Middle: Using Human Biases To Optimize For User Satisfaction

Forget linear purchase journeys. Get insights on how you can optimize your content strategy for today's complex consumer journey maps.