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"Thinking Fast and Slow" is the title of an excellent book written by Nobel Prize laureate Daniel Kahneman. Kahneman received the 2002 Nobel Prize in economics for his work on something called “prospect theory,” an interesting confluence of economics and psychology. In the following years, Kahneman broadened his research to examine other cognitive biases in our economic lives.
Daniel Kahneman upended assumptions about rationality that had dominated economics for decades.
Kahneman's Pioneering Work Integrating Insights From Psychology Into Economics, Conducted Jointly With Amos Tversky, Won Him a Nobel Prize in 2002. He Was an Outspoken Critic of the Netanyahu Government's Judicial Overhaul
Daniel Kahneman, a psychologist whose work casting doubt on the rationality of decision-making helped spawn the field of behavioral economics and won him a…
Working with psychologist Amos Tversky, Kahneman isolated biases that distort decision-making. These include aversion to loss and how the way a question is framed can affect the answer. For example, if a health program will save 200 lives and result in 400 deaths, whether it's accepted may depend on whether its proponents highlight the lives saved or the lives lost.