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After TikTok-owner ByteDance cuts the fat to focus on fundamentals, social commerce challenges and US election loom

ByteDance has scaled back its video game and virtual reality ambitions to focus on scaling e-commerce, which now faces challenges in Southeast Asia. ....

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YouTube Strategic Direction Revealed Over Three Key Events

From the shopping affiliate program to who YouTube's true competitors are, get the context behind YouTube's strategic shift in this article. ....

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6 Predictions for Apple's Advertising Platform in 2023

Apple's influence over the ad industry intensified this year and will grow even more in 2023, experts predict. ....

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In a snap, social media's Q2 went into a tailspin: Here's what advertisers should know - Insider Intelligence Trends, Forecasts & Statistics

In a snap, social media's Q2 went into a tailspin: Here's what advertisers should know - Insider Intelligence Trends, Forecasts & Statistics
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eMarketer Podcast: The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals

On today's episode, we discuss how Spotify performed in Q1, what's driving its subscriber engine, and whether its expected hi-fi streaming tier can help move the needle. "In Other News," we talk about whether gaming is critical to brand objectives and what to make of Pinterest's mixed signals. Tune in to the discussion with our analyst Daniel Konstantinovic. ....

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