Announcing that it had reached two million monthly Irish users recently, a TikTok spokesperson described the platform’s community here as being made up of “book lovers, foodies, families, musicians, comedians, artists and so much more”. It’s no surprise to see book lovers come first on that list — TikTok has long been a force in publishing and a place that can make a book a bestseller. Bookscan, which tracks sales of books in the US, noted that TikTok was responsible for the sale of 20 million printed books in 2021. So, it was inevitable that #BookTok and #CookTok — the hashtag of ...