Startup CPG to showcase early-stage brands at Expo East
Concepts range from salad-inspired snack bars to low-glycemic cookies.
Source: foodbusinessnews.net
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Machu Picchu wants to clean up energy drinks from ingredients to marketing for broader appeal
Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine compared to the artificial flavors and synthetic caffeine favored by much of the competition.
Source: beveragedaily.com
Machu Picchu wants to clean up energy drinks from ingredients to marketing for broader appeal
Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine compared to the artificial flavors and synthetic caffeine favored by much of the competition.
Source: foodnavigator-usa.com
How health and wellness became the hottest trend in energy drinks
Energy drinks giants are pivoting hard to respond to consumers’ increasing demand for healthier alternatives.
Source: just-drinks.com