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Conflicting performance metrics and competing priorities can create tension, hinder strong working relationships and lead to an interteam dynamic hampered by friction.
These five queries can help reveal the depth, effectiveness and sincerity behind each agency or platform's glossy exterior.
It’s important to handle a client who's gone MIA in a professional way that preserves both the agency's reputation and its capacity to deliver results for all clients.
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer approach.
How can a brand without the deep pockets of a large, multinational corporation capitalize on the Super Bowl for its own marketing purposes?