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14 Ways To Create Unique Marketing And Ad Campaigns With AI

As consumers and business leaders strive to grasp the impact of this huge evolution in tech, marketers and advertisers are enthusiastic early adopters of generative AI.

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14 Expert Insights On B2B Campaigns Becoming More Like B2C

Adopting certain aspects of B2C-style consumer campaigns may serve B2B marketers well in their efforts to connect with business customers—or they may not.

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15 Affordable Ways Brands Can Capitalize On The Super Bowl

How can a brand without the deep pockets of a large, multinational corporation capitalize on the Super Bowl for its own marketing purposes?

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20 Expert Predictions On The Biggest Agency Trends Of 2024

To start 2024 on a well-informed note, read on to learn about 20 trends agencies will want to keep an eye on (and get ahead of) this year.

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How To Boost Users' Brand Experience Through Design

With seamless online interactions now a standard consumer expectation, design and user experience serve as a brand's frontline ambassadors, impacting customer engagement.

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15 Unique Ways To Leverage Influencers In B2B Marketing

Influencer marketing isn’t just for direct-to-consumer brands anymore—to jump on this trend, it helps to learn from those who have successfully utilized B2B influencers.

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15 Important Questions To Ask Before Executing A Marketing Stunt

When a marketing stunt goes as planned, it can work wonders for a brand trying to gain a lot of visibility for not a lot of money.

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20 Mistakes Brands Make That Can Decrease Social Media Engagement

With nine out of 10 users following one or more brands on social media, brands clearly need to prioritize the cultivation of strong communities on social platforms.

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14 Important Steps For Brands Buying OTT Ads On Amazon Prime

While it might seem an excellent opportunity for brands, there are some key considerations to keep in mind before jumping onto Amazon Prime Video's new OTT ad platform.

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19 Of The Most Effective Ways Agencies Generate Leads

Without an effective lead-gen strategy, an agency will find it difficult to compete with other firms that are looking for leads among the same target audiences.

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