Why The 'hell' Did San Pellegrino Change Its Iconic Cans?
Each week, the marketing community brutally judges rebrands on social media like it’s a modern gladiatorial arena. Last week’s blood (orange) sport was brought to them by soda brand San Pellegrino, which fizzed up said group with a new identity and packaging including thinner cans and no foil overlid. The Drum asks, what gives?
Source: thedrum.com