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Customers Cutting Back On Spending? Smart Ways Marketers Can Respond forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Preserving revenue from existing customers is now the critical element in the net revenue equation, meaning post-funnel and in-product experiences are critical. ....
PR News | On the Move: Elevate Hires Cantwell Aide odwyerpr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from odwyerpr.com Daily Mail and Mail on Sunday newspapers.
PHOTO: Adobe The mandate for marketers has changed from being âchief storytellersâ to âdrivers of growth,â according to Liz Miller, vice president and principal analyst at Constellation Research focusing on the chief marketing officer. Miller shared those thoughts in a recent CX Decoded podcast. Now try to do that in a pandemic, where consumer habits changed drastically along with ways in which of us get work done. Itâs been a challenging 12 months or so for marketers: pulled away from their teams, buried in spreadsheets, data and analytics in a pro-digital world and challenged to make their marketing technology stacks work better than ever. All the while, there are the headlines of marketing and agency teams being cut throughout the pandemic, if there wasn t enough pressure. ....