What do young audiences really need from the news?
Newsrooms must develop products and relationships with Gen Z and Gen Alpha just like tech companies and social platforms who figured that out long ago
Source: journalism.co.uk
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How news brands can win over young audiences, with Danuta Breguła
News organisations need quality-of-life features and communication strategies that appeal to Gen Z and Gen Alpha
Source: journalism.co.uk
How Poland's Gazeta Wyborcza tackled a tough media environment
| January 7, 2021 This case study is also featured in WAN-IFRA’s recent report on digital subscription marketing (free for WAN-IFRA Members). Click here to read the report. Gazeta Wyborcza, Polandâs leading national daily, succeeded in reaching 245,000 digital subscriptions in a relatively tough media environment. Most news is still being consumed on web portals with no paywall, there is no home delivery of newspapers, and there is high resistance to paying with a credit card and automatically recurring payments (with people preferring bank transfers and manual payment), explained Danu...
Source: wan-ifra.org