IT’S NOT EASY to find the right moniker for Fereydoun Ave. Cumbersome hyphenates like artist-designer-gallerist seem reductive as labels for a métier that is more than the sum of its parts. Ave’s own artwork, marked by a theatrical sensibility, spans media (painting, collage, assemblage). He has produced stage sets, costumes, domestic interiors, and furniture, in addition to making frequent forays into graphic design. He has founded commercial galleries and experimental spaces. In his hometown of Tehran, he has a reputation for generosity, mentorship, and community-building and is also valued as the rare artist to have returned to live and work in Iran after the 1979 Islamic Revolution. “I’m a bridge, darling,” he told me recently.
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This month, the Dubai government launched Al Quoz Creative Zone, a new hub for creative businesses, including those involved in the visual arts, cinema, music and cultural heritage, to be located in the industrial area of Al Quoz.
To kickstart the initiative, Dubai Culture conducted the first Al Quoz Accelerators workshop, aimed at bringing together committee members from the creative community in order to discuss development plans for the zone and to outline courses of action for the next 100 days.
As a collective effort, our ultimate goal is to become a centre of attraction for creative talents from around the world and to become a global community and capital for the creative economy.
Dubai: The creative talents who participated in the Al Quoz Accelerators workshop praised it as an incubator for innovation and enabler for the country’s creative industry.
Launched by Dubai Culture and Arts Authority (Dubai Culture), in cooperation with its partners at Alserkal Avenue, the workshop also affirmed Al Quoz Creative Zone development project’s role in empowering the creative industry.
Mohammed Saeed Hareb
Mohammed Saeed Hareb, who participated in the workshop, said: “The workshop produced important outputs to address the challenges that the creative community experiences in Al Quoz, including the provision for business licences, identifying the type of rental contracts and zoning among others. Frameworks that are put in place to facilitate these matters will have a ripple effect that will positively affect other sectors.”