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A long read at the Verge explores the quality of Google's search results — and whether they've been affected by the Search Engine Optimization industry. But it begins by saying that "A lot of folks' complain that "The links that pop up when they go looking for answers online, they say, are "a...

As the public begins to believe Google isn’t as useful anymore, what happens to the cottage industry of search engine optimization marketers who struck oil and smeared it all over the web? Well, they find a new way to get rich and keep the party going.