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One year on from announcing its AppTrackingTransparency (ATT) features, Apple is doubling down on its iPhone privacy controls with its latest ad detailing some of its features that can help keep your personal data safer.
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
Who hasn't heard about Apple's strict Privacy Policies? These policies have aggravated some of the heavyweights in the industry including Facebook and more importantly, hurt their ad revenue streams substantially.
Taking to Twitter, the Apple boss said that privacy is a user's fundamental right and it is an issue Apple takes very seriously, building it into its products and services.
Apple just released a witty new ad titled 'Data Auction', designed to throw yet another dagger at the heart of data hoarding ad networks. Watch it here!