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NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising with First-Party Retail Purchase Data - Vimarsana News

NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising with First-Party Retail Purchase Data

- NielsenIQ, a global measurement and data analytics leader, announces an agreement with TransUnion’s (NYSE: TRU) marketing solutions business, ...

NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising with FirstParty Retail Purchase Data - Vimarsana News

NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising with FirstParty Retail Purchase Data

NielsenIQ a global measurement and data analytics leader announces an agreement with TransUnions NYSE TRU marketing solutions business TruAudience to connect NielsenIQs consumer data with partners identity spaces for audience modeling.

NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising with First-Party Retail Purchase Data - Vimarsana News

NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising with First-Party Retail Purchase Data

NielsenIQ, a global measurement and data analytics leader, announces an agreement with TransUnion’s marketing solutions business, ...

How Advertisers and Publishers Are Solving Data Deprecation Challenges Together - Vimarsana News

How Advertisers and Publishers Are Solving Data Deprecation Challenges Together

73% of marketers are very concerned about new privacy laws, while 50% of publishers see the new laws as an opportunity to work more closely with advertisers.

Source: adweek.com