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Podcast producers from Vice Media Group to iHeartMedia will produce more content in languages other than English this year to reach global and bilingual listeners.
February 12, 2021 After Joe Biden’s presidential inauguration came and went without incident on Jan. 20, people began making jokes about finally being able to go back to brunch. Crooked Media wants to go the other way, hoping a politically charged slate of shows, focused on topics not known for being political, will help the podcast startup that defined itself in opposition to President Donald Trump’s administration build out a bigger brand with an engaged, quasi-activist community of listeners and viewers. While Crooked has dipped its toes into non-political and news waters before — ...
Publishers found audiences flocking to coverage of the pandemic in 2020 and are now leaning into that story’s next chapter as vaccines roll out, creating coronavirus-focused podcasts to capture and monetize new audiences and dive deeper into the growing audio space. Industry predictions suggest there’s a lot of opportunity: eMarketer forecasts U.S. podcast ad spending will surpass $1 billion this year. Another report, from consulting firm Altman Solon, finds global monthly podcast listeners are expected to grow 20% per year between 2020 and 2023, and reach nearly 2 billion by 2023. Like ...
Chartable released its latest podcast report which details 2020 measurements and makes a few general predictions for 2021. Overall, the data and tone of the report are bullish. Click through for details, graphics, and a (free) link to the report. Continue Reading →
Major social platforms have been cracking down on the spread of misinformation and conspiracy theories in the leadup to the presidential election, and expanded