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This week. they say this is all they're going to say for the time being. we embrace the role and responsibility of everybody involved with this game to promote meaningful and positive change. the social issues that colin and other professional athletes have raised deserve our attention and action. and speaking of action, once it became clear and it was announced earlier in the week that kaepernick would be a part of the just do it campaign, people went into action, taking action against nike and their products. take a look at some of the things that were seen online, on social media, people bu...

Nike boycotts have been the province of the left. they've been the province of student movements. they've been the province of organizations like united students against sweatshops. recently just earlier this year, nike had a me too problem where the women at the company revolted against the culture inside nike. and so nike's got its own issues that you would hardly call progressive. and so now them branding with colin kaepernick has people saying i'm going to go out and buy nike's to support the cause but the cause being supported honestly is nike. >> dave, do you think that this ad at all, a...

Using their stage and their platform to bring awareness to an issue, and i think it's unfair and unjust. >> dave, vice president mike pence tweeted #winning. is this being viewed as the nfl bending to the trump administration? >> capitulating, absolutely. and yet it didn't work because one of the things i think we all know is that you can't appease a bully, and one of the first things donald trump said was that he didn't think that players, maybe they shouldn't even be in this country if they're protesting during the anthem. so nfl goal number one is to get donald trump to stop using this issu...

Hospital, that's their right to do that. if roger goodell had said that, this would have been a one-day news story. instead, we're still talking about it. >> ephraim, quickly, dave makes the point the first thing people are going to be thinking about on week one of the nfl season is how are players going to react to this. what do you think will happen? will there be players kneeling on the sideline week one? nigh thi . >> i think there will be. the chairman of the new york jets said i support my players. anyone who wants to kneel, i'll pay the fine. that's the type of support you want as a pla...

The president, the nfl is trying to stop its players from kneeling on the field during the national anthem. under a new policy announced this week, the nfl says it will fine players who do not stand and show respect for the american flag. players, however, do have the option to stay in the locker room during the anthem. here's how commissioner roger goodell explained it. >> we think that we've come up with a balanced process here, procedure and policy that will allow those players who feel that they can't stand for the anthem to stay in the locker room. and there's no penalty for that, but we ...