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How Chris Janz's Blue Team saved The Age and The SMH - Vimarsana News

How Chris Janz's Blue Team saved The Age and The SMH

If journalism was to be saved, there were no playbooks to be found overseas. In the US, many city newspapers had already closed. Two-paper towns had become one-paper towns, and one-paper towns were being left without a paper at all. In part that was newspaper economics, although it was also exacerbated by the fact that many US papers were owned by debtladen companies. The only US papers that seemed to be healthy were The Washington Post, which was bought in 2013 by wealthy Amazon founder Jeff Bezos, News Corp’s Wall Street Journal, and The New York Times, which was cementing its position as...

The Sydney Morning Herald and The Age launch 'Minds Wide Open' brand campaign via BMF - Vimarsana News

The Sydney Morning Herald and The Age launch 'Minds Wide Open' brand campaign via BMF

The Sydney Morning Herald and The Age have revealed a major brand and subscriber campaign via BMF, focused on their brand purpose – to foster independent thinking and open understanding.