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Dancing with the bride. ti it was, well, fabulous. david griener, thank you for the patience you ve exhibited this morning by being with us. thank you, david. all right, beyond their politics kamala harris and elizabeth warren have been inspiring young girls across the country. young girls and their families have been lining up at these rallies. that s next. you get unlimited data while on a network that goes further than ever before. use as much as you want. when you want. a netflix subscription on us. stream all your favorite movies and shows. and for a limited time. buy any samsung galaxy note 10 and get one samsung galaxy note 10 for free. that s right. get one samsung galaxy note 10 for free. ....
People, 6 million people on social media talking about this sandwich is good. what, no? we sold out in four hours. the question is for real? did popeyes underestimate the sandwich s popularity or what? is this all a marketing ploy? joining us now is david griener. so david, forgive my skepticism, but how does a chicken place run out of chicken? i mean, in fairness there s a lot of people who think this is bit of a marketing conspiracy. manufactured scarcity it s called in the industry where you make a big hay of how easily you run out of stuff. in this case i do think it was just they didn t see this coming. they didn t see a chicken sandwich of all things being something that would become an absolute phenomenon and sell two months worth of product iptn tw ....
You re shaking your head because you think it was a dumb idea. and also breakfast no, burgers, right there. why would they do that because they wanted to publicize their burgers and david, you think it was brilliant. i think there are some campaigns that are stupid and some campaigns that are brilliant. i think the way they sparked conversation with they announced they were changing to ihob with a b and it sparked all those discussions is it breakfast, is it bacon, is it beyonce, people had so much fun with that and it sparked this national global conversation. and when it came out it was burgers, it picked up speed again. they saw a 400% increase in burger sales and a 31% increase in their stock sale. it didn t last to me because ....
Weeks. so you do not think brilliant marketing ploy, you think massi massive screw up? i think it s somewhere in between. they did their best to ride this wave. they were no ads behind this. they did a little bit to goose it in social media but the credit belongs to black twitter, the really active engaged community, people of color on twitter who really made this a cultural conversation. they re a huge cultural driver when it can comes to social justice, memes, i think they deserve the credit for making this such a huge thing and the chain did their best. i will use the phrase manufacture scarcity whatever i can. it will be the excuse not to attend the countless parties i ve invited to all the time. that s why i m never at parties because i m intentionally not going to all the parties i m invited to. david, you think there s some ....