people, 6 million people on social media talking about this sandwich is good. >> what, no? >> we sold out in four hours. >> the question is for real? did popeyes underestimate the sandwich's popularity or -- >> what? >> is this all a marketing ploy? joining us now is david griener. so david, forgive my skepticism, but how does a chicken place run out of chicken? >> i mean, in fairness there's a lot of people who think this is bit of a marketing conspiracy. manufactured scarcity it's called in the industry where you make a big hay of how easily you run out of stuff. in this case i do think it was just they didn't see this coming. they didn't see a chicken sandwich of all things being something that would become an absolute phenomenon and sell two months worth of product iptn tw